Privacy Policy
Last updated: 19/06/2026
Excel Fire Ltd, trading as Excel Electrics, is committed to protecting your personal data and handling it responsibly.
What we collect
- Your name, email address, phone number, and any information you submit through contact forms.
- Information you provide through the website chatbot, including conversation content and any details you choose to share.
- Basic technical information, such as browser type, device information, pages viewed, approximate location derived from technical data, and security signals used to protect the website.
- Where you accept analytics cookies, usage data collected through Google Analytics and Google Tag Manager to help us understand how the website is used and how our marketing performs.
How we use your information
- To respond to enquiries and provide electrical services.
- To manage bookings, quotations, and customer support.
- To improve website performance and user experience.
- To monitor and improve the website chatbot and help ensure it gives relevant, appropriate responses.
- To protect the website and enquiry forms from spam, abuse, and automated submissions.
- To measure website traffic and marketing performance where you have accepted analytics cookies.
Data sharing
We do not sell your personal data. We only share information with trusted providers where necessary to operate our business, respond to enquiries, run the website, provide chatbot functionality, protect forms from spam, measure website usage, or comply with legal obligations.
These providers may include website hosting, email delivery, chatbot, analytics (including Google), and anti-spam/security services.
Data retention
We keep personal data only for as long as needed for operational, legal, contractual, security, and customer service purposes. Chatbot conversations and enquiry records may be reviewed to support customers, improve the service, and monitor quality.
Your rights
You may request access, correction, or deletion of your personal data by contacting us at info@excelelectrics.com.